“The ten Faces of innovation superbly map how people and process can be managed to innovate successfully. It makes explicit the institution and experience of the world’s master innovation, every business executive should read.”
“Essential reading for every single person in your organization even the ceo should read in each page contains a nugget that’s worth the price of the entire.
“IDEO thought leader Tomo Kelley Offers Throughy original and throuhly tested approach to creating that “culture of innovations.” Rigorously applying his “ten face” will get the innovation ball rolling. Fast bravo!

Introduction. Beyond the devil’s advocate.
Chapter 1. The anthropologist.
Chapter 2. The experimenter.
Chapter 3. The cross-pollinator.
Chapter 4. The hurdler.
Chapter 5. The collaborator.
Chapter 6. The director.
Chapter 7. The experience architect.
Chapter 8. The set designer.
Chapter 9. The caregiver.
Chapter 10. The storyteller.
Chapter 11. In the mix.