Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in teams to complete the workbook activities

Section I. What We're Doing
A. Why We Use the Campaign Planner
B. How We Use This Planner
C. What Is a Campaign?
Section II Choose Your Client and Staff Your Agency
A. Pick a Brand, Any Brand
B. What Job Do You Want?
C. Developing Agency Relationships: Team-Building Activities
Section III Keeping Track: Agency Meeting Rosters
A. Agency Meeting Rosters
B. Agency Evaluation and Final Report
Section IV. Ten Steps to Building a Great Campaign Plan           
A. It's the Planning, Stupid!
Section V. Campaign Aids and Activities
A. Research Aids
B. Helpful Hints
C. How to Ask for the Order: The Art of Presenting
D. Xtracredit Assignment
Section VI. Preparing the Plans Book
A. Putting It All Together: Preparing the Plans Books
B. Student Example: Toni&Guy Plans Book